{"id":4741,"date":"2019-06-13T16:30:06","date_gmt":"2019-06-13T16:30:06","guid":{"rendered":"https:\/\/www.fictiv.com\/?post_type=cpt_teardown&#038;p=4741"},"modified":"2020-10-21T18:03:24","modified_gmt":"2020-10-21T18:03:24","slug":"electric-shaver-teardown","status":"publish","type":"cpt_teardown","link":"https:\/\/www.fictiv.com\/teardowns\/electric-shaver-teardown","title":{"rendered":"Electric Shaver Teardown"},"content":{"rendered":"\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"lazyload\" loading=\"lazy\" title=\"Fictiv Teardown | Electric Shaver Showdown for Father&#039;s Day\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/yDM_ySsHSJU?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In this clean-shaven teardown, we\u2019re celebrating Father\u2019s Day and looking at two different electric shavers\u2014the Philips Norelco S9311 and the Braun series 7.<\/p>\n\n\n\n<p>We put the two shavers head to head, with our first Fictiv employee to become a dad volunteering his face to see which one left the best shave. Then we put them head to head on the teardown bench, to see what makes each one tick.<\/p>\n\n\n\n<p>The features of interest we found to drill into for this teardown are:<\/p>\n\n\n\n<p><strong>1. The manufacturing methods used.<\/strong><\/p>\n\n\n\n<p><strong>2. The complexity of the mechanisms and assembly within each shaver.<\/strong><\/p>\n\n\n\n<p><strong>3. The small details used to make these shavers feel like a polished product.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/electric-shaver-image01.jpg\" alt=\"\" class=\"wp-image-4744 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/electric-shaver-image01.jpg 1080w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/electric-shaver-image01-768x512.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Manufacturing Methods<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/electric-shaver-teardown.jpg\" alt=\"\" class=\"wp-image-4745 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/electric-shaver-teardown.jpg 1500w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/electric-shaver-teardown-768x512.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<p>As we\u2019d expect, most of the\u00a0<strong>Philips Norelco S9311 electric shaver<\/strong>\u00a0was made out of\u00a0<a href=\"https:\/\/www.fictiv.com\/injection-molding-service\">injection molded<\/a>\u00a0plastic, with a PCBA and a couple of sheet metal components thrown in.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/electric-shaver-hero.jpg\" alt=\"\" class=\"wp-image-4742 lazyload\"\/><\/figure>\n\n\n\n<p>The IM parts have a variety of detail to them, with a range of\u00a0<a href=\"https:\/\/www.fictiv.com\/articles\/how-to-communicate-color-material-and-finish-effectively\">materials and finishes<\/a>. There are overmolded gaskets for\u00a0<a href=\"https:\/\/www.fictiv.com\/articles\/nothing-gets-in-waterproof-enclosure-design-101-and-ip68\">sealing against water<\/a>, insert molded pins for electrical contacts, and painted parts with masked symbols for the\u00a0<a href=\"https:\/\/www.fictiv.com\/articles\/right-on-the-button-using-button-design-as-a-showcase-for-excellence\">buttons<\/a>. The display on the front is made by using white, thin-walled IM part with die cut sticker on top, which sits between LEDs on the PCBA and a clear plastic IM part that has a black tinted window.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/shaver-metal.jpg\" alt=\"\" class=\"wp-image-4746 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/shaver-metal.jpg 1080w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/shaver-metal-768x512.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p>The handful of metal components in the Norelco are 6 screws; some simple, thin-gauge sheet metal parts that snap fit into place; compression springs; and, of course, the blades and foils for actually cutting the hair.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/shaver-blade.jpg\" alt=\"\" class=\"wp-image-4747 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/shaver-blade.jpg 800w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/shaver-blade-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>The blade is the most complex part in the whole shaver, with tiny, sharp blades, lots of bends, and some tiny rivets holding the whole thing together.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/shaver-motor.jpg\" alt=\"\" class=\"wp-image-4748 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/shaver-motor.jpg 800w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/shaver-motor-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>The actual cutting action is done by a standard stepper motor, like the type you\u2019d find in a CD drive, powered by a lithium ion battery that\u2019s soldered to a simple PCBA.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/braun-shaver.jpg\" alt=\"\" class=\"wp-image-4749 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/braun-shaver.jpg 1080w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/braun-shaver-768x512.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p>In what will become a trend in this teardown, the&nbsp;<strong>Braun Series 7 electric shaver<\/strong>&nbsp;is similar to the Norelco, just more involved.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/braun-shaver-parts.jpg\" alt=\"\" class=\"wp-image-4750 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/braun-shaver-parts.jpg 1080w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/braun-shaver-parts-768x512.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p>It chiefly makes use of injection molded parts, with overmolding, insert molding, painted parts, and clear optical parts. However, the Series 7 also makes use of heat staking and glue to hold itself together. It also has a wider mix of materials, and makes more use of\u00a0<a href=\"https:\/\/www.fictiv.com\/articles\/advanced-materials-guide-for-injection-molding\">stiffer-but-harder-to-mold glass filled plastics<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/braun-shaver-metal-partrs.jpg\" alt=\"\" class=\"wp-image-4751 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/braun-shaver-metal-partrs.jpg 1080w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/braun-shaver-metal-partrs-768x512.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p>The Series 7 also has a much higher count of metal components, including more screws; riveted brackets; compression AND custom torsion\u00a0<a href=\"https:\/\/www.fictiv.com\/articles\/design-and-sourcing-considerations-for-springs\">springs<\/a>; and some relatively heavy plates and brackets that add some heft to the overall product.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/braun-shaver-assembly.jpg\" alt=\"\" class=\"wp-image-4752 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/braun-shaver-assembly.jpg 1080w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/braun-shaver-assembly-768x512.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p>In addition to all the\u00a0<a href=\"https:\/\/www.fictiv.com\/articles\/how-to-design-snap-fit-components\">snap fits<\/a>, there are several places in the head of the shaver where metal parts are bent to actually capture plastic parts, making a self-contained, yet movable, assembly.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/braun-shaver-motor.jpg\" alt=\"\" class=\"wp-image-4753 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/braun-shaver-motor.jpg 1080w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/braun-shaver-motor-768x512.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p>The motor for this shaver is actually a custom linear oscillating motor, which is held together with rivets and lots of tiny welds, which are not seen as commonly in consumer electronics.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Complexity<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Philips-Norelco-layout.jpg\" alt=\"\" class=\"wp-image-4754 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Philips-Norelco-layout.jpg 1080w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Philips-Norelco-layout-768x512.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p>When it\u2019s all laid out, the\u00a0<strong>Philips Norelco<\/strong>\u00a0actually looks fairly simple, from the large scale layout to the small details. There is, overall, a fairly low part count, with lots of redundant parts to simplify assembly and minimize the number of\u00a0<a href=\"https:\/\/www.fictiv.com\/injection-molding-service\">IM tools<\/a>\u00a0needed. Most of the parts themselves are also fairly simple, without overly thick walls or the need for lots of side actions.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Philips-Norelco-snap-fits.jpg\" alt=\"\" class=\"wp-image-4755 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Philips-Norelco-snap-fits.jpg 800w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Philips-Norelco-snap-fits-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Heavy use of snap fits in both the plastic and metal parts allows for a reasonable amount of tolerance in the parts for assembly and also minimizes the number of tools needed. The moving actions in the head of the razor are all achieved by making parts that have a large amount of clearance relative to each other and simply return to their desired position via\u00a0<a href=\"https:\/\/www.fictiv.com\/articles\/types-of-springs-and-their-applications-an-overview\">compression springs<\/a>. This means most of the moving parts don\u2019t require tight tolerances to achieve a complex range of motion.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Philips-Norelco-electronics.jpg\" alt=\"\" class=\"wp-image-4756 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Philips-Norelco-electronics.jpg 1080w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Philips-Norelco-electronics-768x512.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p>The electronics in the Norelco are simple enough that they actually still function when the whole thing is torn down, meaning that, for once, we could actually put a teardown back together and still use it.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Braun-shaver-parts-1.jpg\" alt=\"\" class=\"wp-image-4757 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Braun-shaver-parts-1.jpg 1080w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Braun-shaver-parts-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p>The&nbsp;<strong>Braun Series 7<\/strong>&nbsp;electric shaver is, surprisingly, one of the more complex things we\u2019ve torn down. Just looking at the bill of materials, the Series 7 has a much higher part count than the Norelco, particularly when you include all the springs, pins, and fasteners on top of the IM parts. The motion mechanisms in the head use pressed in steel pins, slots, and tabs to constrain the moving parts and make sure they move tightly along one axis.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Braun-shaver-PCBA.jpg\" alt=\"\" class=\"wp-image-4758 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Braun-shaver-PCBA.jpg 800w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Braun-shaver-PCBA-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>The PCBA is much more complex, with a removable battery that connects to some bent copper plates rather than standard wires, and a flexible area to allow the display to be angled relative to the rest of the board. The linear motor used is also much more complex than a standard stepper motor, due to its more custom nature.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Quality<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Philips-Norelco-design.jpg\" alt=\"\" class=\"wp-image-4759 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Philips-Norelco-design.jpg 1080w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Philips-Norelco-design-768x512.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p>While the&nbsp;<strong>Philips Norelco electric shaver<\/strong>&nbsp;has the normal bits of polish you\u2019d expect (soft touch, thermoplastic elastomer handle, silver painted and chrome coated parts), it has several other details and design choices intended to win over the customer.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Philips-Norelco-cutting-head.jpg\" alt=\"\" class=\"wp-image-4760 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Philips-Norelco-cutting-head.jpg 1080w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Philips-Norelco-cutting-head-768x512.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p>The cutting head has several degrees of freedom and is pretty compliant and easy to move, which creates the feeling that the head is more conforming and will get closer to your face for a nice shave. There is only one small area under the blades where water and hair can get in, meaning it\u2019s very easy to clean, and there is less possibility of the inside of the shaver getting contaminated and breaking down.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Philips-Norelco-blades.jpg\" alt=\"\" class=\"wp-image-4761 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Philips-Norelco-blades.jpg 1080w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Philips-Norelco-blades-768x512.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p>Only the blades and foils need to be replaced when they wear out, so the customer doesn\u2019t have to throw away a lot of material when they get a new head.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Philips-Norelco-display.jpg\" alt=\"\" class=\"wp-image-4762 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Philips-Norelco-display.jpg 1080w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Philips-Norelco-display-768x512.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p>The dead fronted display is bright, and is completely hidden when the razor is off, which makes for a nice, clean look.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/braun-shaver-motions.jpg\" alt=\"\" class=\"wp-image-4763 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/braun-shaver-motions.jpg 1080w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/braun-shaver-motions-768x512.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p>Given all the detail that went into the&nbsp;<strong>Braun Series 7 electric shaver<\/strong>, it&#8217;s no surprise that they all add up to a well polished product. The use of steel pins and plastic bearings on all the motions make for a very smooth, strong feel.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Braun-shaver-plastic.jpg\" alt=\"\" class=\"wp-image-4764 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Braun-shaver-plastic.jpg 1080w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Braun-shaver-plastic-768x512.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p>The use of spring loaded cams ensures that everything locks into place in a satisfying way, whether it\u2019s locking the head in place or slapping in a new blade and foil cartridge. There are two steel plates added into the shaver, just for the sake of adding weight, which makes the product feel more substantial.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"333\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Braun-shaver-PCBA-and-battery.jpg\" alt=\"\" class=\"wp-image-4765 lazyload\"\/><\/figure>\n\n\n\n<p>Speaking of weight, the larger lithium ion battery also adds more weight and is technically removable, so if it dies, it\u2019s possible to keep the shaver alive (just make sure you put the battery back in correctly!).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Braun-shaver-PCBA-1.jpg\" alt=\"\" class=\"wp-image-4766 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Braun-shaver-PCBA-1.jpg 800w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Braun-shaver-PCBA-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>The use of an actual LCD display, enclosed under a protective plastic dome, makes the shaver feel more like an electrical tool.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Braun-trimmer.jpg\" alt=\"\" class=\"wp-image-4767 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Braun-trimmer.jpg 1500w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Braun-trimmer-768x512.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<p>Most importantly, the Series 7 includes a flip-out trimmer, so you can actually get your beard to a length where the cutting head is useful!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Main Takeaways<\/h2>\n\n\n\n<p>These two electric shavers are a good example of two products taking different approaches to the same problem, yet ending up with similar solutions. Both shavers cost more or less the same amount of money, and thus presumably are worth the same amount to customers.<\/p>\n\n\n\n<p>On the one hand, we have the Philips Norelco electric shaver, which has a simpler design that is easy to manufacture and cheaper to produce, thus creating a higher margin for Phillips.<\/p>\n\n\n\n<p>On the other hand, we have the Braun Series 7 electric shaver, which is a more complex, finessed, and expensive product to produce, but is more satisfying to use and thus creates more customer satisfaction for Braun.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/electric-shaver-hero.jpg\" alt=\"\" class=\"wp-image-4742 lazyload\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In this clean-shaven teardown, we\u2019re celebrating Father\u2019s Day and looking at two different electric shavers\u2014the Philips Norelco S9311 and the Braun series 7. We put the two shavers head to head, with our first Fictiv employee to become a dad volunteering his face to see which one left the best shave. Then we put them [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":4742,"parent":0,"template":"","fictiv_role":[29],"fictiv_topic":[28],"fictiv_industry":[40],"coauthors":[86],"class_list":["post-4741","cpt_teardown","type-cpt_teardown","status-publish","has-post-thumbnail","hentry","fictiv_topic-mechanical-design"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Electric Shaver Teardown - Fictiv<\/title>\n<meta name=\"description\" content=\"In this clean-shaven teardown, we\u2019re looking at two different electric shavers\u2014the Philips Norelco S9311 and the Braun series 7.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fictiv.com\/teardowns\/electric-shaver-teardown\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Electric Shaver Teardown\" \/>\n<meta property=\"og:description\" content=\"In this clean-shaven teardown, we\u2019re looking at two different electric shavers\u2014the Philips Norelco S9311 and the Braun series 7.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fictiv.com\/teardowns\/electric-shaver-teardown\" \/>\n<meta property=\"og:site_name\" content=\"Fictiv\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-21T18:03:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/electric-shaver-hero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"David Mayer\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fictiv.com\/teardowns\/electric-shaver-teardown\",\"url\":\"https:\/\/www.fictiv.com\/teardowns\/electric-shaver-teardown\",\"name\":\"Electric Shaver Teardown - Fictiv\",\"isPartOf\":{\"@id\":\"https:\/\/www.fictiv.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.fictiv.com\/teardowns\/electric-shaver-teardown#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.fictiv.com\/teardowns\/electric-shaver-teardown#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/electric-shaver-hero-jpg.webp\",\"datePublished\":\"2019-06-13T16:30:06+00:00\",\"dateModified\":\"2020-10-21T18:03:24+00:00\",\"description\":\"In this clean-shaven teardown, we\u2019re looking at two different electric shavers\u2014the Philips Norelco S9311 and the Braun series 7.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.fictiv.com\/teardowns\/electric-shaver-teardown#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fictiv.com\/teardowns\/electric-shaver-teardown\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fictiv.com\/teardowns\/electric-shaver-teardown#primaryimage\",\"url\":\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/electric-shaver-hero-jpg.webp\",\"contentUrl\":\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/electric-shaver-hero-jpg.webp\",\"width\":1500,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fictiv.com\/teardowns\/electric-shaver-teardown#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fictiv.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Teardowns\",\"item\":\"https:\/\/www.fictiv.com\/teardowns\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Electric Shaver Teardown\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fictiv.com\/#website\",\"url\":\"https:\/\/www.fictiv.com\/\",\"name\":\"Fictiv\",\"description\":\"On-Demand Manufacturing, CNC Machining &amp; 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