{"id":4166,"date":"2019-03-08T19:01:10","date_gmt":"2019-03-08T19:01:10","guid":{"rendered":"https:\/\/www.fictiv.com\/?post_type=cpt_case_study&#038;p=4166"},"modified":"2022-01-06T06:43:48","modified_gmt":"2022-01-06T14:43:48","slug":"quip","status":"publish","type":"cpt_case_study","link":"https:\/\/www.fictiv.com\/case-studies\/quip","title":{"rendered":"quip"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"lazyload\" loading=\"lazy\" title=\"Fictiv Customer Story | Quip\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/0Aqz0iavGog?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group has-grey-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">About the team<\/h3>\n\n\n\n<p><strong>Industry<\/strong>: Consumer Electronics<\/p>\n\n\n\n<p><strong>Product<\/strong>: Electric toothbrush<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Location<\/strong>: Brooklyn, NY<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-grey-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Why Fictiv<\/h3>\n\n\n\n<p><strong>Customer challenges <\/strong>: Needed a reliable manufacturing partner for rapid prototype iterations<\/p>\n\n\n\n<p><strong>Favorite features<\/strong>: Rapid 3D printing and production injection molding services<\/p>\n\n\n\n<p><strong>Result<\/strong>: Injection molding tool up and running in just 4 weeks<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Quip-brush.jpg\" alt=\"\" class=\"wp-image-4169 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Quip-brush.jpg 1920w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Quip-brush-768x432.jpg 768w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Quip-brush-1600x900.jpg 1600w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Quip-brush-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Quip-IM-cap-.jpg\" alt=\"\" class=\"wp-image-4170 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Quip-IM-cap-.jpg 1500w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Quip-IM-cap--768x512.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Quip-IM-cap.jpg\" alt=\"\" class=\"wp-image-4172 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Quip-IM-cap.jpg 1500w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Quip-IM-cap-768x512.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">quip: Reinventing the Electric Toothbrush<\/h2>\n\n\n\n<p>quip is a Brooklyn-based oral care company bringing design innovation to the electric toothbrush market. quip\u2019s slim electric toothbrush features a vibrating timer and affordable brush head delivery service. Equally important are the features they <em>didn\u2019t<\/em> include: harsh cleaning modes, bulky chargers, and expensive brush heads.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\" id=\"w-node-621196dda5c2\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1400\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/quip.jpg\" alt=\"\" class=\"wp-image-5672 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/quip.jpg 1400w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/quip-768x768.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<p>\u201cOur approach was to strip the toothbrush back down to its base and then add back in just the right features and just the right design touches, so that it would still be something that would elevate the experience,\u201d said Bill May, quip Co-founder and COO. <strong>\u200d<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Challenge: Speed and Quality in Prototyping and Production<\/h2>\n\n\n\n<p><strong>\u200d<\/strong>quip first started working with Fictiv to rapidly iterate on their designs using 3D printing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\" id=\"w-node-d68ed0cc9882\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Quip-Main-Video-photos-sketch2.jpg\" alt=\"\" class=\"wp-image-5673 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Quip-Main-Video-photos-sketch2.jpg 1920w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Quip-Main-Video-photos-sketch2-768x432.jpg 768w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Quip-Main-Video-photos-sketch2-1600x900.jpg 1600w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Quip-Main-Video-photos-sketch2-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cWe\u2019re growing very quickly, so we need a supplier that can grow with us\u201d<\/p><\/blockquote>\n\n\n\n<p>\u201cGetting high fidelity 3D prints from Fictiv turned around the next day through their online portal was really critical to validating our design decisions,\u201d said May.<\/p>\n\n\n\n<p>As quip progressed into production, they worked with Fictiv to get <a href=\"https:\/\/www.fictiv.com\/injection-molding-service\">injection molding<\/a> tools online quickly in order to fulfill rapidly increasing customer demand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\" id=\"w-node-f049cd7217c8\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Quip-Main-Video-photos-fictiv-platform.jpg\" alt=\"\" class=\"wp-image-5674 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Quip-Main-Video-photos-fictiv-platform.jpg 1920w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Quip-Main-Video-photos-fictiv-platform-768x432.jpg 768w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Quip-Main-Video-photos-fictiv-platform-1600x900.jpg 1600w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Quip-Main-Video-photos-fictiv-platform-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption>Industrial designer Jon Fratti on the Fictiv platform<\/figcaption><\/figure>\n\n\n\n<p>\u201cWe\u2019re growing very quickly, so we need a supplier that can grow with us,\u201d said Archie Durfee, quip supply chain manager. \u201cFictiv is an agile company, just like quip is, so it\u2019s great to work with another company that works and thinks like us.\u201d<strong>\u200d<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Packaging Design\u200d<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cIt really wouldn\u2019t have been possible with traditional manufacturing channels that we\u2019ve worked through&#8221;<\/p><\/blockquote>\n\n\n\n<p>Fictiv also helped quip with an injection mold for their retail packaging to launch in Target.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\" id=\"w-node-0b3940372ebf\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Quip-IM-cap-product-shots-9875.jpg\" alt=\"\" class=\"wp-image-5675 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Quip-IM-cap-product-shots-9875.jpg 1500w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Quip-IM-cap-product-shots-9875-768x512.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><figcaption>Fictiv injection molded the plastic caps for quip&#8217;s retail packaging in just 4 weeks<\/figcaption><\/figure>\n\n\n\n<p>\u201cFictiv was a crucial partner in that,\u201d said May. \u201cThey were able to get that mold up and running within three to four weeks, whereas our other partners were taking six, eight weeks just to get first-off tool parts.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;It was a pace that I\u2019ve never really experienced that really enabled rapid change\u201d<strong>\u200d<\/strong><\/p><\/blockquote>\n\n\n\n<p>Fictiv manufactured the plastic caps for quip\u2019s Target retail packaging, which needed to be done in a rapid timeline of just one month. Fictiv was able to place the tool at a vetted manufacturing partner experienced with meeting tight timelines. The initial batch of caps was delivered in just four weeks.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\" id=\"w-node-843c2dbe20c6\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Quip-IM-cap-product-shots-9878.jpg\" alt=\"\" class=\"wp-image-5676 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Quip-IM-cap-product-shots-9878.jpg 1500w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Quip-IM-cap-product-shots-9878-768x512.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><figcaption>Plastic cap for quip&#8217;s retail packaging<\/figcaption><\/figure>\n\n\n\n<p>\u201cWorking with Fictiv has really sped up our process, especially on our packaging for Target,\u201d said John Fratti, quip industrial designer. \u201cIt really wouldn\u2019t have been possible with traditional manufacturing channels that we\u2019ve worked through. It was a pace that I\u2019ve never really experienced that really enabled some rapid change in the design process.\u201d<strong>\u200d<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Continuity from Design through Production\u200d<\/h2>\n\n\n\n<p>One of the most promising aspects of quip\u2019s relationship with Fictiv is that the collaboration allows for continuity from design to prototyping to production.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\" id=\"w-node-d7e15693faf8\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Quip-Main-Video-photos-brush4-1.jpg\" alt=\"\" class=\"wp-image-5678 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Quip-Main-Video-photos-brush4-1.jpg 1920w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Quip-Main-Video-photos-brush4-1-768x432.jpg 768w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Quip-Main-Video-photos-brush4-1-1600x900.jpg 1600w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2020\/09\/Quip-Main-Video-photos-brush4-1-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>\u201cWe\u2019re really excited for the future,\u201d said May. \u201cWorking with Fictiv on prototyping during the R&amp;D phase, as well as working with them on mass production means we have much greater confidence that the original design intent is going to flow through to the finished product and still retain all those essential design cues that make our products unique.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how quip used Fictiv from prototype to production, to launch and scale with speed and agility.<\/p>\n","protected":false},"featured_media":4173,"parent":0,"template":"","fictiv_industry":[40],"fictiv_manufacturing_process":[51],"class_list":["post-4166","cpt_case_study","type-cpt_case_study","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fictiv Case Study: quip<\/title>\n<meta name=\"description\" content=\"Learn how quip used Fictiv from prototype to production, to launch and scale with speed and agility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fictiv.com\/case-studies\/quip\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"quip\" \/>\n<meta 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