{"id":16012,"date":"2024-07-01T16:29:51","date_gmt":"2024-07-01T23:29:51","guid":{"rendered":"https:\/\/www.fictiv.com\/?post_type=cpt_case_study&#038;p=16012"},"modified":"2024-09-24T05:30:14","modified_gmt":"2024-09-24T12:30:14","slug":"purcell","status":"publish","type":"cpt_case_study","link":"https:\/\/www.fictiv.com\/case-studies\/purcell","title":{"rendered":"Sustainable Innovation: Purcell\u2019s Manufacturing Journey"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"979\" height=\"595\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/purcell-preview-v2-jpg.webp\" alt=\"\" class=\"wp-image-16625 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/purcell-preview-v2-jpg.webp 979w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/purcell-preview-v2-768x467.webp 768w\" sizes=\"auto, (max-width: 979px) 100vw, 979px\" \/><\/figure>\n\n\n\n<div id=\"gallery\" class=\"wp-block-group gallery\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-grey-100-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group has-grey-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">About Purcell<\/h3>\n\n\n\n<p>Purcell changes how bulk groceries are sold, offering higher profits to stores that can then offer lower pricing to customers\u2014all while reducing packaging waste.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Industry: <\/strong><a href=\"\/consumer-products\" target=\"_blank\" rel=\"noreferrer noopener\">Consumer Products<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Product: <\/strong>Sustainable bulk food dispensers.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Location:<\/strong> Santa Cruz, CA<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group has-grey-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Why Fictiv<\/h3>\n\n\n\n<p>Customer Challenges: <a href=\"http:\/\/purcell.eco\/\" target=\"_blank\" rel=\"noreferrer noopener\">Purcell<\/a>&nbsp; came to Fictiv for validation and testing of their prototypes as well as help preparing for production. They required significant DFM feedback and engineering expertise, as well as custom, precision parts.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Capabilities Leveraged:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list hovered-link\">\n<li><a href=\"https:\/\/www.fictiv.com\/injection-molding-service\" target=\"_blank\" rel=\"noreferrer noopener\">Injection Molding&nbsp;<\/a><\/li>\n\n\n\n<li>Custom Packaging<\/li>\n\n\n\n<li>Cost Down Guidance<\/li>\n\n\n\n<li>In-Depth DFM Analysis &amp; Consultation<\/li>\n\n\n\n<li>Supply Chain Program Management Services<\/li>\n\n\n\n<li>Supply Chain Logistics Management Services<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Results:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Getting to market 6 months faster meant $100,000 in additional revenue<\/li>\n\n\n\n<li>38% savings on up front tooling costs and 15% on ongoing manufacturing<\/li>\n\n\n\n<li>10% savings on importing\/logistics and 30-40% savings on landed costs<\/li>\n\n\n\n<li>In-depth, expert DFM guidance helped Purcell iterate their product quickly<\/li>\n\n\n\n<li>Lead times reduced by 40%<\/li>\n\n\n\n<li>20% increase in total product margins<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/Handle-1-v2.gif\" alt=\"\" class=\"wp-image-16627 lazyload\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped blocks-gallery-grid flex wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"310\" height=\"374\" data-id=\"16628\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/InjectionMolding_Mchel_lid_a_3-v2-jpg.webp\" alt=\"\" class=\"wp-image-16628 lazyload\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"310\" height=\"374\" data-id=\"16629\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/InjectionMolding_Mchel_lid_a-4-1-jpg.webp\" alt=\"\" class=\"wp-image-16629 lazyload\"\/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"274\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/Purcell-Case-Study-Fictiv-2318-2-jpg.webp\" alt=\"\" class=\"wp-image-16653 lazyload\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-434141f3d6641c6bd32aa4773333ac6e\">David Conway, Co-Founder of Purcell<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cEvery day without a finished product is a day without sales and revenue. Fictiv enabled us to\u2028go to market six months faster, for $100,000 in additional revenue.&#8221;<\/p>\n<cite>David Conway, Co-Founder of Purcell<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading fct-anchor-ebook\" id=\"introduction\">Eliminating Plastics for Cleaner Waterways &amp; Less Food Packaging Waste: Purcell\u2019s Story<\/h2>\n\n\n\n<p>It\u2019s not every day a maritime adventure turns into the mission of a lifetime. As a surfer, Coast Guardsman, and nature-lover for many years, David Conway was shocked to see the constant stream of floating plastic waste in the ocean. \u201cOnce I started traveling, it became apparent there\u2019s a big trash problem. Even in remote waterways, you see plastic trash everywhere. My concerns grew over the years as I joined the Coast Guard and sailed around the world.\u201d During his travels, one thing struck him more than any other: Everyone around the globe is dealing with out-of-control trash\u2014especially plastic waste; even in uninhabited areas.<br><br>He went on to discover that food waste constitutes 75% of American household waste and is the largest single component of landfills. Moreover, it is projected to account for <a href=\"https:\/\/ciel.org\/plasticandclimate\/\" target=\"_blank\" rel=\"noreferrer noopener\">2.8 billion<\/a> tons of carbon emissions by 2050\u2014roughly equivalent to 615 coal plants operating at full capacity.&nbsp;<br><br>In response, David and Russell Conway founded Purcell to reduce excessive packaging waste and transform the bulk economy with refill cartridges and streamlined dispensers.<br><br>Named after the inventor of the shipping container, who lowered the costs, complexity, and logistics of shipping goods, Purcell wants to be the shipping container for bulk food. \u201cThe reimagined bulk dispenser not only reduces packaging waste, it makes good business sense,\u201d says David Conway.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThe reimagined bulk dispenser not only reduces packaging waste, it makes good business sense.\u201d<\/p>\n<cite>David Conway, Co-Founder of Purcell<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"979\" height=\"604\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/david-conway-jpg.webp\" alt=\"\" class=\"wp-image-16630 lazyload\" style=\"width:1039px;height:auto\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/david-conway-jpg.webp 979w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/david-conway-768x474.webp 768w\" sizes=\"auto, (max-width: 979px) 100vw, 979px\" \/><figcaption class=\"wp-element-caption\"><em>David Conway, Co-Founder, Purcell.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"fct-anchor-ebook\">But that\u2019s not all. Purcell\u2019s bulk dispenser (the M1 dispenser) also enhances the shopping experience with features like automatic product identification and portion control, which ensures hygiene and convenience.<br><br>David Conway, Co-Founder of Purcell, describes embarking on their mission:<br><br>\u201cFor years, we scrounged around living out of our cars, working out of friends&#8217; garages. We purchased 3D printers and started building prototypes. Then, we bought a van to travel to stores and show them our prototypes. We had a lot of failures over the years, but eventually, we landed where we are now with a reproducible product.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe had a lot of failures over the years, but eventually, we landed where we are now with a reproducible product.\u201d<\/p>\n<cite>David Conway, Co-Founder of Purcell<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"979\" height=\"604\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/davidandrussel-conway-jpg.webp\" alt=\"\" class=\"wp-image-16631 lazyload\" style=\"width:1020px;height:auto\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/davidandrussel-conway-jpg.webp 979w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/davidandrussel-conway-768x474.webp 768w\" sizes=\"auto, (max-width: 979px) 100vw, 979px\" \/><figcaption class=\"wp-element-caption\"><em>David and Russell Conway with early prototypes of the product.<\/em><\/figcaption><\/figure>\n\n\n\n<p>Over the past seven years, Purcell progressed from concept to hundreds of prototypes through testing and validation and numerous revisions\u2014all to prepare for manufacturing. Turning their inspiration into a high-quality, affordable final product required a robust partnership with Fictiv and considerable effort to ensure their incredible designs could be manufactured. But it all goes back to sustainability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sustainability as a Business Advantage<\/h2>\n\n\n\n<p>They soon found that sustainable practices double customer margins. According to Conway, \u201cWe\u2019re saying to customers we can make them twice as much money, with less packaging, more accuracy, and pass savings back to customers.\u201d For Purcell\u2019s customers, it\u2019s an incredible opportunity to make <a href=\"\/ebooks\/sustainability-in-manufacturing-report-2023\" target=\"_blank\" rel=\"noreferrer noopener\">sustainability a business advantage<\/a>. For Purcell\u2019s founders, offsetting excessive food packaging waste fuels their innovation and tenacity.<br><br>One of their biggest challenges was successfully manufacturing their dispensers. This took years of frustrating back and forth, which was finally solved by a Purcell-Fictiv partnership. According to Conway, \u201cEvery manufacturing process has challenges, but working with Fictiv is awesome. The outcome is always positive.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cEvery manufacturing process has challenges, but working with Fictiv is awesome. The outcome is always positive.\u201d<\/p>\n<cite>&#8211; David Conway, Co-Founder of Purcell<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading fct-anchor-ebook\" id=\"prototype-challenges\">Prototyping Challenges<\/h2>\n\n\n\n<p>Purcell needed to build successful prototypes to test with customers around the country. For Conway, \u201cA lot of developing dispensers is hard, physical work, building different prototypes, sanding, finishing with epoxy. To do prototypes, you have to get them to a high level of fidelity to pilot and test them in the real world. So there were years of traveling all around. I&#8217;ve driven across the United States a dozen times, delivering our dispensers.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"979\" height=\"625\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/Case_Study_Catalyst_v1-05-1-1-jpg.webp\" alt=\"\" class=\"wp-image-16632 lazyload\" style=\"width:1054px;height:auto\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/Case_Study_Catalyst_v1-05-1-1-jpg.webp 979w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/Case_Study_Catalyst_v1-05-1-1-768x490.webp 768w\" sizes=\"auto, (max-width: 979px) 100vw, 979px\" \/><figcaption class=\"wp-element-caption\"><em>Van used to deliver early prototypes to customers around the U.S.<\/em><\/figcaption><\/figure>\n\n\n\n<p>Conway spent a sweltering summer in Texas \u201c&#8230;working with a large retailer doing installs for three months. I lived in my van without air conditioning, and it was tough. Based on feedback, we then had to refine the product (hundreds of times) to get it where we wanted it to be. It\u2019s something that Russell and I have dedicated our lives to for the past seven years.\u201d At that point, they thought they were ready for manufacturing but knew they needed the right partner. Choosing that partner took time and research.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Finding the Right Manufacturing Partner<\/h2>\n\n\n\n<p>Before finding Fictiv, Purcell had completed a few pilots with the current version of their M1 dispenser. \u201cWe\u2019d arrived at something that worked. Everybody loved it, and there wasn&#8217;t any more negative feedback because we&#8217;ve made hundreds of prototypes, tested them in the market, refined them, and finally got one that worked mechanically. It worked beautifully. It was simple. It only had a few parts. The feedback was that everybody just wanted more of them. So we said, \u2018How do we <a href=\"\/solutions\/production\" target=\"_blank\" rel=\"noreferrer noopener\">mass manufacture<\/a> this? How do we go from <a href=\"\/3d-printing-service\" target=\"_blank\" rel=\"noreferrer noopener\">3D printing<\/a> to being able to make thousands of these, to meet customer demand?\u2019&#8221;<br><br>Initially, Purcell attempted to collaborate with an overseas supplier but faced challenges with communication, time zone differences, and pricing. The supplier struggled to provide the correct parts within the required price and lead time specifications. Purcell couldn&#8217;t find a manufacturing partner willing to go the extra mile with design expertise and guidance, help with logistics, and overall transparency to transition from design to a manufacturing-ready product.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe evaluated a dozen different injection molders, comparing costs, transparency, and reliability. Every time, Fictiv emerged as the clear winner, offering the most reliability and the best value for our money.\u201d<\/p>\n<cite>David Conway, Co-Founder of Purcell<\/cite><\/blockquote>\n\n\n\n<p>\u201cSo we went back to our investors and advisors, who introduced us to Fictiv,\u201d Conway explains, \u201cRussell and I evaluated a dozen different injection molders, comparing costs, transparency, and reliability. Every time, Fictiv emerged as the clear winner, offering the most reliability and the best value for our money.\u201d&nbsp;<br><br>David notes, \u201cWhen choosing a manufacturing partner, I asked a number of vendors whether I could speak directly to the factory. Fictiv was the only company that said \u2018yes.\u2019 They were the only company that said they wouldn\u2019t keep us in the dark.\u201d<br><br>From concept to prototype to validation and finally to production, Purcell relied on Fictiv for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Transparency<\/strong> &#8211; Technology\/AI-enabled digital platform with instant manufacturing, quality, and logistics updates<\/li>\n\n\n\n<li><strong>Managed Services <\/strong>&#8211; Turnkey solutions with free presale, in-depth design for manufacturability analysis and consultation, production cost-down analysis, and human-touch DFM<\/li>\n\n\n\n<li><strong>Quality<\/strong> &#8211; Manufacturing sites certified to ISO 9001, AS9100, ISO 13485, ISO 16949, on-site quality inspections &amp; production audits, advanced product quality planning, and material certifications<\/li>\n\n\n\n<li><strong>Mechanical Assembly Services<\/strong> &#8211; Kitting and part assembly<\/li>\n\n\n\n<li><strong>Supply Chain Agility<\/strong> &#8211; Regional model of supplier management, production, logistics optimization, and overseas boots-on-the-ground capabilities<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">By the Numbers<\/h2>\n\n\n\n<p>With 40% faster injection molding lead times vs alternative solutions, Fictiv was able to help Purcell get to market 4-6 months faster than expected. As a result, Purcell gained an additional $100,000 in revenue. And not only was Fictiv\u2019s manufacturing solution faster than alternatives, it was also more cost effective. Fictiv\u2019s pricing delivered Purcell 38% savings in upfront tooling costs and 15% in ongoing manufacturing costs vs alternatives. Additionally, Fictiv provided Purcell with in-house logistics management services, saving them an additional 10% compared to the cost of expensive third party logistics services. All in all, Purcell achieved 30-40% savings in total landed cost and an impressive 20% increase in their total product margins.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"979\" height=\"551\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/07\/Results-of-Fictiv-Purcell-partnership-jpg.webp\" alt=\"\" class=\"wp-image-16655 lazyload\" style=\"width:1020px;height:auto\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/07\/Results-of-Fictiv-Purcell-partnership-jpg.webp 979w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/07\/Results-of-Fictiv-Purcell-partnership-768x432.webp 768w\" sizes=\"auto, (max-width: 979px) 100vw, 979px\" \/><figcaption class=\"wp-element-caption\">Results of Fictiv Purcell partnership<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading fct-anchor-ebook\" id=\"production\">The Path to Production<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/sample-bulk-dispenser-units.gif\" alt=\"\" class=\"wp-image-16652 lazyload\" style=\"width:1020px;height:auto\"\/><figcaption class=\"wp-element-caption\"><em>Sample bulk dispenser units.<\/em><\/figcaption><\/figure>\n\n\n\n<p>With Fictiv\u2019s expert guidance, Purcell realized they needed to re-design their parts for <a href=\"\/injection-molding-service\" target=\"_blank\" rel=\"noreferrer noopener\">Injection Molding<\/a> versus the prototype 3D printing process. Conway notes, \u201cThe work we&#8217;d done had to be thrown out, and we had to build all of the CAD models from scratch to make them moldable. We went through that process with Fictiv and got feedback throughout the process of parting lines and all the different elements you have to think about, such as draft angles. And so we went through all that with Fictiv, specifically the design for the manufacturing process.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Expert DFM Guidance<\/h2>\n\n\n\n<p>From the beginning, Purcell approached Fictiv for in-depth <a href=\"\/ebooks\/get-smart-on-injection-molding\" target=\"_blank\" rel=\"noreferrer noopener\">DFM guidance<\/a>. Each bulk dispenser part required its own DFM review, hundreds of revisions, and then more feedback until they reached a point where it was feasible to move into production.&nbsp;<br><br>For example, friction between each part of the product was critical. Too much friction meant the sliding material wouldn\u2019t move smoothly and even potentially prematurely wear or fracture. Fictiv helped Purcell resolve this issue with expert design modifications, validated the design\u2019s function with 3D printing, and then <a href=\"\/solutions\/prototyping\" target=\"_blank\" rel=\"noreferrer noopener\">provided the prototype<\/a> to Purcell.&nbsp;<br><br>To get the sliding action right, frequent meetings were held between Fictiv and Purcell. Purcell also benefited from Fictiv\u2019s engineering experts in injection molding and plastic design.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"981\" height=\"1029\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/russel-conway-jpg.webp\" alt=\"\" class=\"wp-image-16648 lazyload\" style=\"width:1020px;height:auto\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/russel-conway-jpg.webp 981w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/russel-conway-768x806.webp 768w\" sizes=\"auto, (max-width: 981px) 100vw, 981px\" \/><figcaption class=\"wp-element-caption\"><em>Russell Conway, Co-Founder, Purcell viewing DFM feedback on Fictiv\u2019s Platform.<\/em><\/figcaption><\/figure>\n\n\n\n<p>After Fictiv manufactured the injection molding tooling, there were three different mold modifications to fine-tune them down to the tight tolerances required. According to David Conway, \u201cOne of the things we pride ourselves on is the precision of our dispensers. Fictiv helped us get it exactly right.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cOne of the things we pride ourselves on is the precision of our dispensers. Fictiv helped us get it exactly right.\u201d<\/p>\n<cite>&#8211; David Conway, Co-Founder of Purcell<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"979\" height=\"927\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/sample-bulk-dispenser-units-jpg.webp\" alt=\"\" class=\"wp-image-16647 lazyload\" style=\"width:1020px;height:auto\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/sample-bulk-dispenser-units-jpg.webp 979w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/sample-bulk-dispenser-units-768x727.webp 768w\" sizes=\"auto, (max-width: 979px) 100vw, 979px\" \/><figcaption class=\"wp-element-caption\"><em>One of many Injection Molded samples Fictiv delivered to Purcell.<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">BOM Consolidation<\/h2>\n\n\n\n<p>Like many new businesses, Purcell was very concerned with reducing costs and complexity. Fictiv helped by suggesting that Purcell combine two of its support brackets into one piece to reduce the number of components for manufacturing. This recommendation simplified assembly and decreased tooling and part production costs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"979\" height=\"633\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/consolidated-jpg.webp\" alt=\"\" class=\"wp-image-16646 lazyload\" style=\"width:1020px;height:auto\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/consolidated-jpg.webp 979w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/consolidated-768x497.webp 768w\" sizes=\"auto, (max-width: 979px) 100vw, 979px\" \/><figcaption class=\"wp-element-caption\"><em>This consolidated component is a sturdy bracket that holds the rest of the assembly on the wall or shelving unit in the store.<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Assembly and Logistics Planning<\/h2>\n\n\n\n<p>Next, Fictiv helped assemble the product and provided logistics management services to ensure the assemblies arrived on time and in full. Since Purcell delivers directly to the seller, Fictiv is packing and shipping straight to Purcell (who will then ship to customers) in packs of four to reduce secondary packaging and streamline distribution to customers.&nbsp;<br><br>This is one example of how Fictiv went <a href=\"\/solutions\/production\" target=\"_blank\" rel=\"noreferrer noopener\">above and beyond typical supplier practices<\/a> for production.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/assembly-and-logistics-planning.gif\" alt=\"\" class=\"wp-image-16644 lazyload\"\/><figcaption class=\"wp-element-caption\"><em>Assembly and disassembly of Purcell\u2019s M1 Dispenser.<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading fct-anchor-ebook\" id=\"manufacturing\">Manufacturing Purcell\u2019s M1 Dispenser<\/h2>\n\n\n\n<p>Fine-tuning the design of every part and the assembled mechanisms has been one of the biggest challenges for the M1 dispenser production, according to Conway. \u201cIt\u2019s fine-tuned down to fractions of a millimeter to get everything perfect before we do larger runs. We\u2019ve recently placed an entry-level order of 1,000 parts with Fictiv, which will hopefully increase significantly soon.\u201d<\/p>\n\n\n\n\n\n<p class=\"has-text-align-center gutenslider-content-initial has-larger-font-size\"><\/p>\n\n\n\n\n\n<p class=\"has-text-align-center gutenslider-content-initial has-larger-font-size\"><\/p>\n\n\n\n\n\n<p>Complete mechanical bill of materials (BOM) and Injected Molded assembly manufactured by Fictiv.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Extruded ABS Lid:<\/strong> Extrusion is good for simple plastic parts with continuous profiles like this one.<\/li>\n\n\n\n<li><strong>Injection Molded ABS Body: <\/strong>Molded ABS is good for housing and other components that need strength and some impact resistance.<\/li>\n\n\n\n<li><strong>Injection Molded Copolyester Nozzle\/Facade:<\/strong> Molded Copolyester is best for packaging that requires great clarity and is food-safe.<\/li>\n\n\n\n<li><strong>Injection Molded ABS Receiver:<\/strong> For this design, the part needed good physical strength to hold the assembled unit in the store.<\/li>\n\n\n\n<li><strong>Injection Molded Clear ABS Flow Limiter:<\/strong> This was designed to snap into place and limit the movement of the valve.<\/li>\n\n\n\n<li><strong>Injection Molded Clear ABS Handle:<\/strong> Molded in clear ABS plastic. Usually molded in color and opaque, ABS can also be translucent as required here.<\/li>\n\n\n\n<li><strong>Injection Molded ABS Valve:<\/strong>&nbsp;This design uses the same plastic as the body, which is the part of the device that releases the contents. Also molded in threaded inserts.<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"488\" height=\"504\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/valve-jpg.webp\" alt=\"\" class=\"wp-image-16637 lazyload\" style=\"width:auto;height:504px\"\/><figcaption class=\"wp-element-caption\"><em>M1 Dispenser Medium Valve: Injection molded with two slides and two molded inserts<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"488\" height=\"515\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/main-body-jpg.webp\" alt=\"\" class=\"wp-image-16639 lazyload\" style=\"width:auto;height:504px\"\/><figcaption class=\"wp-element-caption\"><em>M1 Dispenser Main Body: Injection molded with two slides<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"472\" height=\"599\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/handle-valve-body-jpg.webp\" alt=\"\" class=\"wp-image-16642 lazyload\" style=\"width:508px\"\/><figcaption class=\"wp-element-caption\"><em>Assembly of handle, valve, body, and fixture arms.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"475\" height=\"504\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/handle-jpg.webp\" alt=\"\" class=\"wp-image-16638 lazyload\" style=\"width:476px;height:auto\"\/><figcaption class=\"wp-element-caption\"><em>M1 Dispenser Handle: Injection molded with two slides<\/em><br>  <br><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"475\" height=\"515\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/amrs-jpg.webp\" alt=\"\" class=\"wp-image-16640 lazyload\" style=\"object-fit:cover;width:508px;height:504px\"\/><figcaption class=\"wp-element-caption\"><em>M1 Dispenser Fixture Arms: Injection molded with two slides<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"472\" height=\"599\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/nozale-valve-handle-body-jpg.webp\" alt=\"\" class=\"wp-image-16643 lazyload\" style=\"width:508px;height:auto\"\/><figcaption class=\"wp-element-caption\"><em>Assembly of medium nozzle, valve adjuster, handle, valve, body, and fixture arms.<\/em><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\"><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"977\" height=\"553\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/david-jpg.webp\" alt=\"\" class=\"wp-image-16636 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/david-jpg.webp 977w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/david-768x435.webp 768w\" sizes=\"auto, (max-width: 977px) 100vw, 977px\" \/><figcaption class=\"wp-element-caption\"><em>David Conway, Co-Founder, Purcell<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading fct-anchor-ebook\" id=\"supply-chain\">A Fortune 500-Class Supply Chain<\/h2>\n\n\n\n<p>Fictiv\u2019s solutions for Purcell went beyond manufacturing a complex product, however. Fictiv\u2019s <a href=\"\/our-network\" target=\"_blank\" rel=\"noreferrer noopener\">global network of suppliers<\/a> enabled Purcell to source every part of the complete mechanical assembly on time, on budget, and to-spec. This plug-and-play Fortune 500-class supply chain translated to an overseas partner for the lowest per-unit part cost, with the quality and lead time Purcell needed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1958\" height=\"1081\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/07\/fortune-500-class-supply-chain.png\" alt=\"\" class=\"wp-image-16141 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/07\/fortune-500-class-supply-chain.png 1958w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/07\/fortune-500-class-supply-chain-768x424.png 768w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/07\/fortune-500-class-supply-chain-1600x883.png 1600w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/07\/fortune-500-class-supply-chain-1536x848.png 1536w\" sizes=\"auto, (max-width: 1958px) 100vw, 1958px\" \/><figcaption class=\"wp-element-caption\"><em>Four global manufacturing centers of excellence, led by a General Manager and staffed with Fictiv experts.<\/em><\/figcaption><\/figure>\n\n\n\n<p>Fictiv\u2019s stringent quality management system for manufacturing and regional quality managers ensured Purcell delivered the best products to customers every time. The expertise, quality management oversight, reliability, transparency, digital infrastructure, and Fortune 500-class supply chain helped Purcell scale quickly.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Transparency<\/h2>\n\n\n\n<p>Even as they selected an overseas supplier, Purcell was thrilled with the transparency between teams. \u201cFictiv told me I could be part of every stage of the process.\u201d The best part for Purcell was that they could communicate directly with Fictiv&#8217;s overseas manufacturing partner. \u201cHonestly, I couldn\u2019t speak more highly of the Fictiv team in China. They are some of the most capable folks I\u2019ve come across.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cHonestly, I couldn\u2019t speak more highly of the Fictiv team in China. They are some of the most capable folks I\u2019ve come across.\u201d<\/p>\n<cite>David Conway, Co-Founder of Purcell<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"977\" height=\"553\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/members-of-fictiv-jpg.webp\" alt=\"\" class=\"wp-image-16634 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/members-of-fictiv-jpg.webp 977w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/08\/members-of-fictiv-768x435.webp 768w\" sizes=\"auto, (max-width: 977px) 100vw, 977px\" \/><figcaption class=\"wp-element-caption\"><em>Members of Fictiv&#8217;s team in an Injection Molding Facility in China.<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Boots on the Ground<\/h2>\n\n\n\n<p>With Fictiv, Purcell was ready to go to market 6 months faster and at a lower tooling cost than other manufacturers offered. Purcell chose Fictiv because of their radical transparency.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWhat stood out with Fictiv was that every time an issue came up, the Fictiv team was right on it immediately.\u201d<\/p>\n<cite>David Conway, Co-Founder of Purcell<\/cite><\/blockquote>\n\n\n\n<p>According to Conway, \u201cIn this business, in every relationship, there will always be things that come up, things you didn&#8217;t expect. Purcell and Fictiv are partnering to produce a brand-new product. It\u2019s not surprising that things get lost in translation. What stood out with Fictiv was that every time an issue came up, the Fictiv team was right on it immediately. It was immediately addressed and remedied and we moved on.\u201d<br><br>\u201cWith Fictiv, we&#8217;re able to work in Asia without going to Asia. For every change we request, we get the outcome digitally, like seeing a video or a picture of it the next day, and receive a sample in two to three days. So we can have instant feedback on the changes we&#8217;ve made, and that&#8217;s why we&#8217;ve had a super positive outcome.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWith Fictiv, we&#8217;re able to work in Asia without going to Asia.\u201d<\/p>\n<cite>David Conway, Co-Founder of Purcell<\/cite><\/blockquote>\n\n\n\n<p>\u201cIt&#8217;s great if you offer a lower price, but Fictiv\u2019s transparency means you can see further into the whole process from prototype to production. Regardless of where people are located, Fictiv teams gave us confidence we\u2019d get what we need throughout the process.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading fct-anchor-ebook\" id=\"whats-next\">Looking Ahead<\/h2>\n\n\n\n<p>When we last caught up with David Conway, he was heading back on the road with his dispensers, running demos at select stores, and racking up orders for the Fictiv-manufactured final assemblies. The continued effort (and road trips) required to bring sustainability to bulk products is not only honorable, it\u2019s good business. Without Fictiv, it wouldn\u2019t have been possible.<br><br>Conway agrees. \u201cWe&#8217;re taking the things that we&#8217;re using every day: food, cleaning products, dry soaps, and powders and tablets, and we&#8217;re packaging them more efficiently. We&#8217;re putting everything in the same box and then dispensing at the point of purchase, giving people the amount they need at the grocery store level. And what that does is it changes the entire game. Our customers are making twice as much money per sale. And brands are also saving incredible amounts of money on packaging and transportation costs. Fictiv will help us <a href=\"\/ebooks\/sustainability-in-manufacturing-report-2023\">realize our sustainability goals<\/a>. It\u2019s a win-win.\u201d<\/p>\n\n\n\n<a target=\"_blank\" href=\"\/pdf\/purcell-fictiv-customer-success-story\" class=\"btn btn-primary\" style=\"color: white !important; text-decoration: none\" rel=\"noopener\">download Case Study<\/a>\n","protected":false},"excerpt":{"rendered":"<p>Sustainable Innovation: Purcell\u2019s Manufacturing Journey<\/p>\n","protected":false},"featured_media":16015,"parent":0,"template":"page-case-study-mchel-purcell.php","fictiv_industry":[],"fictiv_manufacturing_process":[],"class_list":["post-16012","cpt_case_study","type-cpt_case_study","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fictiv Case Study: Sustainable Innovation: Purcell\u2019s Manufacturing Journey<\/title>\n<meta name=\"description\" content=\"Discover how Purcell&#039;s sustainable innovation is revolutionizing the way bulk groceries are sold, while reducing packaging waste.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fictiv.com\/case-studies\/purcell\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sustainable Innovation: Purcell\u2019s Manufacturing Journey\" \/>\n<meta property=\"og:description\" content=\"Discover how Purcell&#039;s sustainable innovation is revolutionizing the way bulk groceries are sold, while reducing packaging waste.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fictiv.com\/case-studies\/purcell\" \/>\n<meta property=\"og:site_name\" content=\"Fictiv\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-24T12:30:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/07\/purcell-jpg.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"366\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"14 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"jody.lanclos@fictiv.com\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fictiv.com\/case-studies\/purcell\",\"url\":\"https:\/\/www.fictiv.com\/case-studies\/purcell\",\"name\":\"Fictiv Case Study: Sustainable Innovation: Purcell\u2019s Manufacturing Journey\",\"isPartOf\":{\"@id\":\"https:\/\/www.fictiv.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.fictiv.com\/case-studies\/purcell#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.fictiv.com\/case-studies\/purcell#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/07\/purcell-jpg.webp\",\"datePublished\":\"2024-07-01T23:29:51+00:00\",\"dateModified\":\"2024-09-24T12:30:14+00:00\",\"description\":\"Discover how Purcell's sustainable innovation is revolutionizing the way bulk groceries are sold, while reducing packaging waste.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.fictiv.com\/case-studies\/purcell#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fictiv.com\/case-studies\/purcell\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fictiv.com\/case-studies\/purcell#primaryimage\",\"url\":\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/07\/purcell-jpg.webp\",\"contentUrl\":\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/07\/purcell-jpg.webp\",\"width\":1440,\"height\":366},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fictiv.com\/case-studies\/purcell#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fictiv.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\/\/www.fictiv.com\/case-studies\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sustainable Innovation: Purcell\u2019s Manufacturing Journey\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fictiv.com\/#website\",\"url\":\"https:\/\/www.fictiv.com\/\",\"name\":\"Fictiv\",\"description\":\"On-Demand Manufacturing, CNC Machining &amp; 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