{"id":14864,"date":"2024-02-20T10:39:20","date_gmt":"2024-02-20T18:39:20","guid":{"rendered":"https:\/\/www.fictiv.com\/?post_type=cpt_case_study&#038;p=14864"},"modified":"2024-09-24T05:29:30","modified_gmt":"2024-09-24T12:29:30","slug":"mchel-haircare","status":"publish","type":"cpt_case_study","link":"https:\/\/www.fictiv.com\/case-studies\/mchel-haircare","title":{"rendered":"m\u2019Chel Haircare Success Story"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"lazyload\" loading=\"lazy\" data-src=\"https:\/\/player.vimeo.com\/video\/914904492?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div id=\"gallery\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group has-grey-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">About the Team<\/h3>\n\n\n\n<p><strong>Industry<\/strong>: &nbsp;Consumer Products<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Product<\/strong>: Day After Brush<sup>TM<\/sup><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Location<\/strong>:&nbsp;San Francisco, CA<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-grey-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Why Fictiv<\/h3>\n\n\n\n<p>Customer Challenges: m\u2019Chel was unable to find a manufacturing partner who offered a complete menu of services that included reasonably-priced prototyping, low-volume production, comprehensive design for manufacturability guidance, and production at scale.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><strong>Capabilities Leveraged<\/strong><\/strong>: Injection molding, overmolding, compression molding, ultrasonic welding, 3D printing, product validation, screen printing, bristle grafting, and design for manufacturability guidance.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><strong>Result:<\/strong><\/strong> Brought a new product from ideation to engineering and design, to testing, and then to full-scale manufacturing plus logistics and fulfillment. Leveraged Fictiv\u2019s global manufacturing network and cutting-edge platform to seamlessly build 90% of the Day After Brush<sup>TM<\/sup>\u2014from prototype to final product.<\/p>\n\n\n\n<p><p style=\"padding-top:6.8rem;\"><\/p><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1282\" height=\"800\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/InjectionMolding_Mchel_lid-jpg.webp\" alt=\"\" class=\"wp-image-14740 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/InjectionMolding_Mchel_lid-jpg.webp 1282w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/InjectionMolding_Mchel_lid-768x479.webp 768w\" sizes=\"auto, (max-width: 1282px) 100vw, 1282px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped blocks-gallery-grid flex wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"510\" data-id=\"14736\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/InjectionMolding_Mchel_lid_a-1-jpg.webp\" alt=\"\" class=\"wp-image-14736 lazyload\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"510\" data-id=\"14737\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/InjectionMolding_Mchel_lid_a-2-jpg.webp\" alt=\"\" class=\"wp-image-14737 lazyload\"\/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped blocks-gallery-grid flex wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"510\" data-id=\"14738\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/InjectionMolding_Mchel_lid_a-3-jpg.webp\" alt=\"\" class=\"wp-image-14738 lazyload\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"510\" data-id=\"14739\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/InjectionMolding_Mchel_lid_a-4-jpg.webp\" alt=\"\" class=\"wp-image-14739 lazyload\"\/><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThere were a lot of barriers with other manufacturers that I didn\u2019t have with Fictiv. Fictiv made the process so easy.\u201d<\/p>\n<cite>Michelle Kim, CEO, m\u2019Chel Haircare<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading fct-anchor-ebook\" id=\"introduction\">Great Products Start with Great Ideas<\/h2>\n\n\n\n<p>For creators, innovators, designers, and engineers, bringing ideas to life is a formidable but exciting challenge. m\u2019Chel\u2019s journey from an inspired idea to a fully manufactured product faced many production hurdles, including prototyping, low-volume production, manufacturability issues, and more.&nbsp;Overcoming these challenges took grit, determination, inspiration, and a strong manufacturing partnership. Keep reading to learn more.<\/p>\n\n\n\n<p>m\u2019Chel Haircare specializes in natural, sustainable products for hair. The company\u2019s signature product, the Day After Brush<sup>TM<\/sup>, is a reusable dry shampoo applicator that works with an organic, gentle dry shampoo powder.\u00a0<br><br>The idea originated in m\u2019Chel Haircare Founder Michelle Kim\u2019s childhood when she cut and styled Barbie<sup>TM<\/sup> hair and realized she wanted to style hair when she grew up. Next came cosmetology school immediately following high school, where she found her calling in styling and supporting healthy hair for clients.\u00a0<br><br>After a few years, however, she noticed the strong chemicals used in the salon negatively affected her health. And her hair. Dry shampoo was no better and had been the same since the 1970s\u2014an aerosol spray that left the hair coated and stiff. It also contained butane and ethanol, both hazardous to the environment and human health.<br><br>This sparked an idea: Create a sustainable, non-toxic dry shampoo powder that could be applied with an applicator to target oil and not damage the scalp, without the harmful chemicals in aerosols and other formats. In 2016 she started with the concept of a dry shampoo that was nontoxic and sustainable\u2014something she didn\u2019t see anywhere else in the market.<br><br>However, turning the idea into a product took years. After months of traveling around the world to manufacturing tradeshows, and approaching various factories with her prototype ideas, finding the right manufacturing partner proved one of her biggest challenges.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1958\" height=\"1208\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/mChels-Day-After-BrushTM-manufactured-by-Fictiv-jpg.webp\" alt=\"\" class=\"wp-image-14745 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/mChels-Day-After-BrushTM-manufactured-by-Fictiv-jpg.webp 1958w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/mChels-Day-After-BrushTM-manufactured-by-Fictiv-768x474.webp 768w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/mChels-Day-After-BrushTM-manufactured-by-Fictiv-1600x987.webp 1600w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/mChels-Day-After-BrushTM-manufactured-by-Fictiv-1536x948.webp 1536w\" sizes=\"auto, (max-width: 1958px) 100vw, 1958px\" \/><figcaption class=\"wp-element-caption\">m\u2019Chel\u2019s Day After BrushTM manufactured by Fictiv.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading fct-anchor-ebook\" id=\"early-challenges\">A Challenging Manufacturing Journey<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThe hardest part of developing the dry shampoo turned out to be convincing a factory to do<br>business with me,\u201d<\/p>\n<cite>Michelle Kim, CEO, m\u2019Chel Haircare<\/cite><\/blockquote>\n\n\n\n<p>According to Kim, \u201cOnce I knew I had a dry shampoo formula that worked well, I pushed myself to do something I knew nothing about\u2014product design. I even patented one early design, only to find out that the product was not manufacturable. I ended up having to ditch that design and start from scratch.\u201d That was a wake-up call.<br><br>At this point, Kim realized she needed to develop a proof of concept and create a design that was manufacturable. But first, she had to identify her design goals. First, the dry shampoo brush applicator had to function well. Second, the applicator and refills had to be sustainable and reusable. Her final design goal: Style. Given that the look of dry shampoo hadn\u2019t changed in 50 years, Kim wanted her product to look sleek and modern, without sacrificing sustainability or functionality. When coupled with creating a non-toxic powder that would flow through and onto the brush applicator, the engineering challenge was immense. Kim recalls, \u201cThe dry shampoo brush I had conceptualized was more difficult to design than I initially thought.\u201d<br><br>\u201cThe hardest part of developing the dry shampoo turned out to be convincing a factory to do business with me,\u201d she explains. For her very first production effort, Kim knew she needed a manufacturing partner who would produce a low-volume run. \u201cI had gotten advice that I shouldn\u2019t just do a huge run. I should keep it small and ensure I fix my errors,\u201d says Kim.<\/p>\n\n\n\n<p>Kim spent three years at trade shows around the world, trying to get her company and her innovative product off the ground. \u201cWe weren\u2019t able to even make one prototype.\u201d Most manufacturers refused to work with an unknown, untested product with a small initial run.&nbsp;<br><br>However, once she had her proof of concept, \u201cI was able to secure Fictiv. I went from untouchable to working with a great team who have made quality manufacturing possible.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWith Fictiv, I went from untouchable to working with a great team who made quality<br>manufacturing possible.\u201d<\/p>\n<cite>Michelle Kim, CEO, m\u2019Chel Haircare<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading fct-anchor-ebook\" id=\"fictiv-partnership\">A Manufacturing Partnership Is Born<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1958\" height=\"1102\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/Fictiv-Team-reviews-project-timelines-with-Michelle-Kim-jpg.webp\" alt=\"\" class=\"wp-image-14733 lazyload\" style=\"width:1020px;height:auto\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/Fictiv-Team-reviews-project-timelines-with-Michelle-Kim-jpg.webp 1958w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/Fictiv-Team-reviews-project-timelines-with-Michelle-Kim-768x432.webp 768w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/Fictiv-Team-reviews-project-timelines-with-Michelle-Kim-1600x901.webp 1600w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/Fictiv-Team-reviews-project-timelines-with-Michelle-Kim-1536x864.webp 1536w\" sizes=\"auto, (max-width: 1958px) 100vw, 1958px\" \/><figcaption class=\"wp-element-caption\">Rona Wong, Fictiv Technical Program Manager and Vicent Xie, Fictiv Quality Control Inspector, and Michelle Kim examine 3D file of the Day After Brush.<\/figcaption><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cFictiv had all the answers. They explained their capabilities and showed me my options, including<br>how to make my product more cost-effective.\u201d<\/p>\n<cite>Michelle Kim, CEO, m\u2019Chel Haircare<\/cite><\/blockquote>\n\n\n\n<p>Choosing Fictiv was a no-brainer. \u201cUltimately, there were a lot of barriers with other manufacturers that I didn\u2019t have with Fictiv. Most manufacturers wanted initial commitments for&nbsp; 10,000-unit to 100,000-unit runs, whereas Fictiv offered lower volume runs (initially, 3,000 units) and made the process so easy. That, and prototyping with Fictiv was just so easy, whereas other factories simply would not give me a prototype.\u201d As a growing business, it was critical to have a partner who understood her whole product and its unique manufacturing requirements.&nbsp;<br><br>According to Kim, other manufacturers also wanted to limit her creative approach to product design. \u201cBefore Fictiv, others told me there was only one way to make this product; Their capabilities weren\u2019t enough.\u201d When she came to Fictiv, she showed them her designs and her goal of building a more beautiful, functional project. \u201cFictiv had all the answers. They explained their capabilities and showed me my options, including how to make my product more cost-effective.\u201d<\/p>\n\n\n\n<p>Another critical aspect of the partnership was that Kim could rely on Fictiv for everything from prototype to production. Once she found Fictiv, \u201cwe completed the prototype, tooling, and production run\u2014all within one year.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"979\" height=\"523\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/02\/production-sample-jpg.webp\" alt=\"\" class=\"wp-image-14866 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/02\/production-sample-jpg.webp 979w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/02\/production-sample-768x410.webp 768w\" sizes=\"auto, (max-width: 979px) 100vw, 979px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe completed the prototype, tooling, and production run\u2014all within one year.\u201d<\/p>\n<cite>Michelle Kim, CEO, m\u2019Chel Haircare<\/cite><\/blockquote>\n\n\n\n<p>But to get there also required a relentless commitment to the highest-quality end product. \u201cAs a small business,\u201d Kim said, \u201ctransparency, communication, reliability, and expertise impact how I see us succeed. Fictiv has the broadest range of capabilities that bring new products to life. With our business, that reliability ensures our customers are happy. So we can give them a flawless product.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"979\" height=\"510\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/02\/Image-1-7.png\" alt=\"\" class=\"wp-image-14871 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/02\/Image-1-7.png 979w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/02\/Image-1-7-768x400.png 768w\" sizes=\"auto, (max-width: 979px) 100vw, 979px\" \/><figcaption class=\"wp-element-caption\">Michelle Kim, CEO of m\u2019Chel Haircare.<\/figcaption><\/figure>\n\n\n\n<p>From the beginning, Kim felt totally comfortable with Fictiv. \u201cIt immediately felt like a partnership.\u201d Trust was built on Fictiv\u2019s consistency, reliability, and the commitment of each part of the team to keep her in the loop. \u201cRegardless of what facet of the project we were working on (prototyping, tooling, finishing) I had the confidence in Fictiv\u2019s expertise and knew I was in good hands.\u201d Not only that, Kim says \u201cFictiv\u2019s team of experts made me feel confident they would deliver the end result I was hoping for. Everyone at Fictiv took the time to explain each part of the process. I\u2019m confident other manufacturers wouldn\u2019t have taken that time with me.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cRegardless of what facet of the project we were working on (prototyping, tooling, finishing)<br>I had the confidence in Fictiv\u2019s expertise and knew I was in good hands.\u201d<\/p>\n<cite>Michelle Kim, CEO, m\u2019Chel Haircare<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading fct-anchor-ebook\" id=\"manufacturing\">Manufacturing the Day After Brush<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"723\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/Vicent-Xi-Senior-Quality-Control-Inspector-Fictiv-jpg.webp\" alt=\"\" class=\"wp-image-14748 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/Vicent-Xi-Senior-Quality-Control-Inspector-Fictiv-jpg.webp 1200w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/Vicent-Xi-Senior-Quality-Control-Inspector-Fictiv-768x463.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Vicent Xi, Fictiv Quality Control Inspector, uses a height gauge to measure the height of a boss.<\/figcaption><\/figure>\n\n\n\n<p>Manufacturing m\u2019Chel\u2019s Day After Brush required injection molding, compression molding, ultrasonic welding, 3D printing, product validation, screen printing, bristle grafting, and design for manufacturability guidance. The end product also had to meet stringent cosmetic requirements as well as strict design and manufacturing parameters. The patented brush applicator required overmolding with injection molding and bristle grafting. The structure of the Day After Brush included non-toxic dry shampoo powder in a reusable jar with a brush applicator. The powder has to flow through multiple chambers and across multiple bristle types to target the oil in the hair (Figure 1).<br><br>According to Kim, whereas other manufacturers wouldn\u2019t go near her project, \u201cFictiv listened to me and helped bring my concepts to life in a way that exceeded my expectations.\u201d Fictiv ended up manufacturing the entire bill of materials, except the dry powder and also provided post-processing and logistics support.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cFictiv listened to me and helped bring my concepts to life in a way that exceeded my expectations.\u201d<\/p>\n<cite>Michelle Kim, CEO, m\u2019Chel Haircare<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1958\" height=\"1400\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/Figure-1-jpg.webp\" alt=\"\" class=\"wp-image-14734 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/Figure-1-jpg.webp 1958w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/Figure-1-768x549.webp 768w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/Figure-1-1600x1144.webp 1600w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/Figure-1-1536x1098.webp 1536w\" sizes=\"auto, (max-width: 1958px) 100vw, 1958px\" \/><figcaption class=\"wp-element-caption\">Figure 1: m\u2019Chel Day After Brush components.<\/figcaption><\/figure>\n\n\n\n<p>Components and Manufacturing Processes:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Lid Enclosure: Injection Molding and Screen Printing<\/li>\n\n\n\n<li>Bristles: Injection Molding<\/li>\n\n\n\n<li>Base: Injection Molding, Overmolding, Compression Molding<\/li>\n\n\n\n<li>Brush Anchor: Injection Molding, Overmolding<\/li>\n\n\n\n<li>Powder Flow-Through Chamber: Injection Molding, Overmolding<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Injection Molding<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1958\" height=\"980\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/injection-molded-lid-componen-jpg.webp\" alt=\"\" class=\"wp-image-14728 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/injection-molded-lid-componen-jpg.webp 1958w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/injection-molded-lid-componen-768x384.webp 768w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/injection-molded-lid-componen-1600x801.webp 1600w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/injection-molded-lid-componen-1536x769.webp 1536w\" sizes=\"auto, (max-width: 1958px) 100vw, 1958px\" \/><figcaption class=\"wp-element-caption\">An injection molded lid component for the Day After Brush.<\/figcaption><\/figure>\n\n\n\n<p>Each injection molded part of the Day After Brush is produced with specific tolerances, including small but allowable dimensional variations. As parts are assembled, if one tolerance is not achieved, the stack-up of tolerances could lead to aesthetic defects or powder leakage. Fictiv provided quality tooling and optimized the process parameters to achieve tight tolerances.&nbsp;<br><br>The bristles posed a particular challenge, however. They needed to be dense and smooth in order to apply the dry powder. The original design of the base that held the bristles was unsuitable for injection molding because the gap between holes was too thin to mold consistently. Implementing Fictiv\u2019s design for manufacturability guidance made the base moldable without sacrificing density and other bristle functionality. The bristle design was then validated with 3D printing before injection molding began.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Overmolding of Rubber and Plastic<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"942\" height=\"706\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/Day-After-Brush-Plastic-and-Rubber-Parts-jpg.webp\" alt=\"\" class=\"wp-image-14727 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/Day-After-Brush-Plastic-and-Rubber-Parts-jpg.webp 942w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/Day-After-Brush-Plastic-and-Rubber-Parts-768x576.webp 768w\" sizes=\"auto, (max-width: 942px) 100vw, 942px\" \/><figcaption class=\"wp-element-caption\">Figure 2: Day After Brush Plastic and Rubber Parts.<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"706\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/Injection-molded-Day-After-Brush-body-component-jpg.webp\" alt=\"\" class=\"wp-image-14735 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/Injection-molded-Day-After-Brush-body-component-jpg.webp 944w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/Injection-molded-Day-After-Brush-body-component-768x574.webp 768w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><figcaption class=\"wp-element-caption\">Injection molded Day After Brush body component.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Overmolded rubber and plastic parts (1, 2, &amp; 3), required gates in the mold. Using a switchable runner kept tooling costs and production times low.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Validation Testing<\/h2>\n\n\n\n<p>Fictiv tested products for the defects that a m\u2019Chel customer could experience. For example, Fictiv assembled the product and tested it for powder leakage. Importantly, Fictiv then suggested design improvements to address the problem.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/Comp-1.gif\" alt=\"\" class=\"wp-image-14729 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/Comp-1.gif 1080w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/Comp-1-768x768.gif 768w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/Comp-1-600x600.gif 600w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/Comp-2.gif\" alt=\"\" class=\"wp-image-14730 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/Comp-2.gif 1080w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/Comp-2-768x768.gif 768w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/Comp-2-600x600.gif 600w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Color Matching<\/h2>\n\n\n\n<p>Because the Day After Brush is a cosmetic product, m\u2019Chel needed to produce it in elegant colors. Fictiv achieved Pantone colors with the precision that m\u2019Chel required.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Design for Manufacturability Guidance<\/h2>\n\n\n\n<p>Fictiv offered design for manufacturability (DFM) guidance for 20 tools, which helped m\u2019Chel perfect its designs in terms of fit, quality, and cost as well as life cycle and reusability.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1688\" height=\"846\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/DFM-1.gif\" alt=\"\" class=\"wp-image-14732 lazyload\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading fct-anchor-ebook\" id=\"supply-chain\">A Fortune 500-Class Supply Chain<\/h2>\n\n\n\n<p>Fictiv\u2019s solutions for m\u2019Chel went beyond manufacturing a complex product. They helped m\u2019Chel handle supply chain, logistics, and finishing challenges as well. After COVID, Kim felt many aspects of the supply chain just weren\u2019t reliable anymore. Fortunately, \u201cFictiv handled everything I normally would have had to do myself, including identifying the right suppliers, sourcing and then manufacturing each part, as well as all the logistics and shipping details.\u201d She says, \u201cBecause they do everything, you don\u2019t have to worry about having in-house people to handle your supply chain. And I knew about their rigorous manufacturing standards, which gave me full confidence in the quality of my end product.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cFictiv handled everything I normally would have had to do myself, including identifying the right<br>suppliers, sourcing and then manufacturing each part, as well as all the logistics and shipping details.\u201d<\/p>\n<cite>Michelle Kim, CEO, m\u2019Chel Haircare<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"979\" height=\"541\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/02\/map-jpg.webp\" alt=\"\" class=\"wp-image-14867 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/02\/map-jpg.webp 979w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/02\/map-768x424.webp 768w\" sizes=\"auto, (max-width: 979px) 100vw, 979px\" \/><\/figure>\n\n\n\n<p>Kim used Fictiv\u2019s platform to check the status of her order, contact Fictiv team members with questions, and ensure everything was going smoothly. Kim credits the Fictiv team with clear and consistent communications throughout the entire development process. \u201cThey kept me in the loop the whole time. \u201d&nbsp;<br><br>Fictiv\u2019s global manufacturing partners also delivered the quality Kim needed to ensure each brush was flawless. Fictiv\u2019s stringent quality management processes for manufacturing and its regional quality managers ensure m\u2019Chel delivers the best product to customers.&nbsp;<br><br>Fictiv\u2019s scalability was also invaluable. To meet ambitious business goals, m\u2019Chel required&nbsp;readily available manufacturing capacity. \u201cIf I outgrow one vendor, Fictiv already knows my&nbsp;product front and back, so they can integrate a manufacturer who would better assist me when I&nbsp;scale from the different stages,\u201d says Kim.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIf I outgrow one vendor, Fictiv already knows my&nbsp;product front and back, so they can integrate a manufacturer who would better assist me when I&nbsp;scale from the different stages.\u201d<\/p>\n<cite>Michelle Kim, CEO, m\u2019Chel Haircare<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1958\" height=\"1026\" data-src=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/Michelle-Kim-mChel-Haircare-and-Rona-Wong-Fictiv-jpg.webp\" alt=\"\" class=\"wp-image-14747 lazyload\" data-srcset=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/Michelle-Kim-mChel-Haircare-and-Rona-Wong-Fictiv-jpg.webp 1958w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/Michelle-Kim-mChel-Haircare-and-Rona-Wong-Fictiv-768x402.webp 768w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/Michelle-Kim-mChel-Haircare-and-Rona-Wong-Fictiv-1600x838.webp 1600w, https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/Michelle-Kim-mChel-Haircare-and-Rona-Wong-Fictiv-1536x805.webp 1536w\" sizes=\"auto, (max-width: 1958px) 100vw, 1958px\" \/><figcaption class=\"wp-element-caption\">Michelle Kim, m&#8217;Chel Haircare and Rona Wong, Fictiv.<\/figcaption><\/figure>\n\n\n\n<p>Fictiv\u2019s expertise, quality management oversight, reliability, transparency, digital infrastructure, and Fortune 500-level supply chain helped her scale quickly and have confidence that her product was in good hands. Beyond a manufacturing partner, she considers Fictiv her supply chain solution. For Kim, \u201cFictiv did the supply chain heavy lifting for me.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading fct-anchor-ebook\" id=\"whats-next\">What\u2019s Next for m\u2019Chel Haircare<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cFictiv showed me the possibilities.\u201d<\/p>\n<cite>Michelle Kim, CEO, m\u2019Chel Haircare<\/cite><\/blockquote>\n\n\n\n<p>To Kim, the ability to see her original idea for a dry shampoo in 2016 become the signature product of her haircare company was incredibly inspiring and gratifying. Ultimately, \u201cFictiv showed me the possibilities.\u201d&nbsp;<\/p>\n\n\n\n<p>For m\u2019Chel, the future is bright, organic, and fully sustainable. \u201cWe still have our eye on sustainable haircare with no primary packaging,\u201d says Kim. m\u2019Chel Haircare has other products in the pipeline, but for now, customers are flocking to the Day After Brush. Together, Fictiv and m\u2019Chel brought this sleek, modern design to life. As Kim looks to the future of m\u2019Chel, \u201cI know Fictiv is the first place I\u2019ll call and they\u2019ll be my partner in developing more products.\u201d<\/p>\n\n\n\n<a target=\"_blank\" href=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/02\/mChel-Haircare-Fictiv-Customer-Success-Story.pdf\" class=\"btn btn-primary\" style=\"color: white !important; text-decoration: none\" rel=\"noopener\">download Case Study<\/a>\n","protected":false},"excerpt":{"rendered":"<p>From Prototype to Production for Bestselling Haircare Company<\/p>\n","protected":false},"featured_media":14741,"parent":0,"template":"page-case-study-mchel.php","fictiv_industry":[],"fictiv_manufacturing_process":[],"class_list":["post-14864","cpt_case_study","type-cpt_case_study","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fictiv Case Study: m\u2019Chel Haircare Success Story<\/title>\n<meta name=\"description\" content=\"Learn how a best-selling haircare company went from prototype to production with the help of a comprehensive manufacturing partner.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fictiv.com\/case-studies\/mchel-haircare\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"m\u2019Chel Haircare Success Story\" \/>\n<meta property=\"og:description\" content=\"Learn how a best-selling haircare company went from prototype to production with the help of a comprehensive manufacturing partner.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fictiv.com\/case-studies\/mchel-haircare\" \/>\n<meta property=\"og:site_name\" content=\"Fictiv\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-24T12:29:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/mChel-hero-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"651\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"12 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"jody.lanclos@fictiv.com\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fictiv.com\/case-studies\/mchel-haircare\",\"url\":\"https:\/\/www.fictiv.com\/case-studies\/mchel-haircare\",\"name\":\"Fictiv Case Study: m\u2019Chel Haircare Success Story\",\"isPartOf\":{\"@id\":\"https:\/\/www.fictiv.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.fictiv.com\/case-studies\/mchel-haircare#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.fictiv.com\/case-studies\/mchel-haircare#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/mChel-hero-scaled.webp\",\"datePublished\":\"2024-02-20T18:39:20+00:00\",\"dateModified\":\"2024-09-24T12:29:30+00:00\",\"description\":\"Learn how a best-selling haircare company went from prototype to production with the help of a comprehensive manufacturing partner.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.fictiv.com\/case-studies\/mchel-haircare#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fictiv.com\/case-studies\/mchel-haircare\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fictiv.com\/case-studies\/mchel-haircare#primaryimage\",\"url\":\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/mChel-hero-scaled.webp\",\"contentUrl\":\"https:\/\/www.fictiv.com\/wp-content\/uploads\/2024\/01\/mChel-hero-scaled.webp\",\"width\":2560,\"height\":651},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fictiv.com\/case-studies\/mchel-haircare#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fictiv.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\/\/www.fictiv.com\/case-studies\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"m\u2019Chel Haircare Success Story\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fictiv.com\/#website\",\"url\":\"https:\/\/www.fictiv.com\/\",\"name\":\"Fictiv\",\"description\":\"On-Demand Manufacturing, CNC Machining &amp; 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